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ROWALLAN CASTLE · AYRSHIRE, SCOTLAND · JULY 2027

From knowing to becoming

Five days at Rowallan Castle with The Social Arts Club, where the social arts become the way you live.

The New Castle. Photo: Rowallan Castle Estate

THE IDEA

What you know. How you live.

Most of us already know the gestures: how to set a table, write a note, welcome a guest. The residency lives in the space between knowing and becoming. Five days at the New Castle, a house built in 1902 by Sir Robert Lorimer, designed for a small circle of ten women.

Not a retreat. A school that lives in a castle for one week.

Arrive

Tuesday 13 July

Programme

Wednesday 14 to Sunday 18 July

Depart

Monday 19 July

Your room

A private room for each guest is planned.

THE JOURNEY

Five days, five practices

Proposed programme, subject to refinement.

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Wed 14 · Presence

How you enter a room, and how you stay in it.

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Thu 15 · The Written Arts

Handwriting, letters and the thank-you note.

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Fri 16 · The Table

Setting, seating and dining with ease.

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Sat 17 · Hosting

Being a gracious guest, and welcoming others.

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Sun 18 · Connection & Gala

Conversation, and a closing gala evening at the castle.

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THE CLOSING EVENING

A gala at the castle

On Sunday 18 July the students host a gala dinner of their own at the New Castle: their invitations, their flowers and their cards on the table, for guests of their choosing.

You leave with notes from each day and simple practices to keep at your own table, in your letters, and in the way you welcome people.

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Fernanda Luz, founder of The Social Arts Club

YOUR HOST

Fernanda Luz

Fernanda trained in international etiquette and protocol at a finishing school in Switzerland, and brings women together around beautiful tables in Toronto. Rowallan is where that table becomes five days.

“We said we would meet again. I found us a castle.”

QUESTIONS

Good to know

Is registering a commitment? No. Registering your interest simply means we keep you informed. Do I need any experience? No, only curiosity and the wish to practise.

When

13 to 19 July 2027

Where

The New Castle, Rowallan Castle estate, Ayrshire, Scotland

Price

Sent personally to everyone who registers interest, with the full programme.

Group

Designed for a group of ten women.

Register your interest

Would you like to join us in July 2027?
Yes
Possibly
No
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