WHO IS THAT WOMAN · THE FOUNDER
Fernanda Luz
Why I bring women together around a table.
Why I started The Social Arts Club
I wanted to feel comfortable and confident in unfamiliar settings while remaining entirely myself. Along the way I discovered that what I valued most was not the rules, but the people: the women I met, the conversations we shared and the feeling of belonging. The Social Arts Club exists to give other women that same feeling.
What was the most precious thing you brought home?
For a long time, I felt I was behind. In Switzerland, I lived with women from different cultures. Sharing that time was the most precious gift. Through their eyes, I began to see myself with generosity. I realized I am not behind; I am building The Social Arts Club for women to feel belonging.
MY STUDIES
In the summer of 2026, I earned my Diploma in International Etiquette & Protocol after six weeks of intensive study at an internationally renowned finishing school in Switzerland, with more than seventy years of history. My studies covered hosting, business etiquette, savoir-vivre, floral art, and wine.
Diploma in International Etiquette & Protocol — six-week intensive course, 234 teaching periods, summer 2026.
What I do as your host
At every table I welcome you by name, make the introductions and make sure no one feels like the new person. The social arts are woven gently through the evening, so you enjoy the company and leave a little more at ease than you arrived.
Can refinement leave room for individuality?
The search for refinement is not about rigid rules, but about giving ourselves the space to be authentic within shared social contexts. When we know the language of etiquette, we can use it to express our unique personality with confidence and grace.
“I am not behind. I am in the right place.”
“Being unique is your best refinement.”